Candy giant Masterfoods, Inc., the maker of all those wonderful chocolate Mars bars, M&Ms, Skittles and Twix, among others, has announced it will no longer market its products to children under the age of 12.
Childhood obesity is cited. A whole lot of childhood joy for me was wrapped up in a nickel, a short walk to the neighborhood grocery and the brown paper around a Snickers candy bar. The price has gone up considerably, but I still indulge in this favorite.
Obesity didn’t have a chance with bike rides, skating and backyard softball games. As commendable as its action is, the candy giant should rethink its marketing decision and maybe pass the buck to TV networks and video game manufacturers. Inertia is probably more to blame than chocolate, caramel and peanuts. What would childhood be without Snickers candy bars?
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